HASSENSTEIN DESIGN INC.
Branding and design of all graphic materials
for Rice To Riches, a one-of-a-kind, 21-flavor
Rice Pudding Bar in the Nolita neighborhood
of Manhattan. The work included: logo design, collateral, packaging, uniforms, menus and signage.
Design of an iconographic shopping bag for
the Radio City Christmas Spectacular.
The design was inspired by the costume design
of the most famous scene in the show,
The Parade of the Wooden Soldiers.
Ad visual concept, design and execution for a Justin Bieber special edition fragrance by Elizabeth Arden and its adaptation to a multitude of global marketing materials and displays.
Concept through production of the mail order catalog for Artisanal Premium Cheese, a hi-end retailer of cave ripened cheeses.